Sam asks interior or exterior, how many rooms or what the exterior is, and when they want it done. Texts you the lead before you have cleaned the brush.
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A painter on a job site can't stop cutting in a ceiling line to take a call — and the call that comes in is almost always a quote request that needs an in-person walk anyway. So the phone goes to voicemail, the homeowner who wanted three rooms repainted before a graduation party calls the next painter on the list, and the estimate you would have booked goes to someone who picked up. Spring and early summer are the worst of it: everyone wants the exterior done before the heat, and the calls stack up faster than you can return them at the end of the day.
A human answering service takes a message that says "painting, wants a quote" and leaves out the four things that decide whether the walk is worth the drive: interior or exterior, the rough size, the surface condition, and the timeline. Bilingual coverage barely exists, which matters because so much of the residential repaint market — and nearly all of the crew side — speaks Spanish. Most painters either eat the lost calls or pay a dispatcher they can't keep busy in the slow months.
Sam picks up every call and asks interior or exterior, the rough scope (rooms, square footage, or what the exterior surface is), and the surface condition — bare drywall, repaint, stained wood, stucco.
For a real lead with a workable timeline, Sam takes the full scope and flags it as worth a walk. For the ones that need a careful callback (commercial, HOA, multi-unit), Sam captures the scope the same way and says so in the text.
You get an SMS with interior/exterior, scope, timeline, and when the caller can be walked. If the caller spoke Spanish, the SMS flags it so you can plan the visit.
The qualifying script is built around your trade. Sam asks what matters for an accurate booking and a clean dispatch — not generic intake questions.
Painting is one of the most bilingual trades in the country on both sides of the call. In California, Texas, Florida, and the Southwest, a large share of residential repaint inquiries come from Spanish-speaking homeowners, and the crew coordination is almost entirely Spanish. Sam answers in Spanish on the first turn, runs the whole intake in Spanish, and texts you the details in English so dispatch stays simple.
— Hola, ¿en qué le puedo ayudar?
— Sí, necesito una cita para mi camioneta, una Ford Explorer 2019.
— Perfecto. ¿Lavado completo, interior y exterior? Tengo el martes a las 10 de la mañana disponible.
Starter at $49/mo for solo operators. Pro at $129/mo for shops with steady call volume. Crew at $249/mo for multi-tech crews. 14-day trial on every tier — cancel anytime from Settings.
No. Paint quotes need a walk — square footage, surface condition, prep, and trim all change the number. Sam tells the caller they will get a written quote after the walk, takes the scope down, and texts you the lead, so you never get pinned to a phone number you can't honor onsite.
Yes. Pro handles 3 concurrent calls, Crew handles 8 — enough for most painting shops even at the seasonal peak. Every caller gets the same intake and a text in your hand instead of a voicemail that gets returned after the homeowner already booked someone else.
Sam asks the residential-vs-commercial question early. Commercial, HOA, and multi-unit calls get captured with the property contact and flagged for your callback, since those almost always need a real conversation before a walk.
That is exactly the fit. Starter at $49/mo covers most solo painters. You stop losing the estimate-walk calls you can't answer mid-job, and you read the leads at lunch instead of returning a stack of voicemails at 7 PM.
14 days. No card. A working test call in 10 minutes.